Digital Marketing For Flooring Contractors
How Digital Marketing For Flooring Industry Will Change in 2023

How Digital Marketing For Flooring Industry Will Change in 2023

The digital revolution continues to chug along. For any company to maintain its status in the industry, it must embrace all forms of technology, including digital. If a flooring company is not selling its brand and products across the broad swath of available mediums now, it will be even less likely to maintain a competitive edge in 2023. 

The very nature of marketing has changed with more people shopping online than ever before.  They are also spending more time on their mobile devices than ever before. For flooring companies, in particular, this means one thing: digital marketing is non-negotiable.

Here are ten trends you need to keep an eye on to ensure that your flooring business is ready to stay competitive in the new digital marketing world:

1. SEO is Still King

One trend that will only continue to reign supreme is the vital importance of SEO. You could have the best website, product information, and e-commerce solution ever, but it won't matter if nobody can find you on search engines like Google. 

Spend time working to ensure that your company has a solid SEO strategy in place. This will help potential customers find you, increase conversions, and ultimately boost your bottom line.

2. Your Customers are Mobile

We can't stress enough how important it is to ensure that your digital marketing efforts are mobile-friendly.  Customers who browse via their mobile devices expect a specific type of experience; step away from the typical motif, and they'll find another company to patronize.  

If you want to keep up, you need to meet them on their turf. By creating a mobile-friendly website, you'll be able to share information with the customer who may not have the time to shop online via their laptop or desktop.

3. Video Marketing is Essential

Video marketing has been around for a while but it still offers one of the best chances for customer engagement. Whether customers view the videos on their mobile device or desktop computer, they're more likely to absorb information this way than just about any other method.

As you put your video marketing strategy together, think about using a company like Animoto to create short, easily shareable videos that will help drive sales across all channels.

4. Social Media is Still Relevant

Social media remains a valuable tool for building brand awareness and connecting with customers, but it's essential to understand that you can no longer post something once and expect results.  Social media marketing requires constant vigilance to be successful.

5. Email Marketing Still Matters

There's no better option than email marketing when it comes to staying in touch with existing customers.  Yes, competing channels may offer a great deal of new information, but nothing trumps the immediate nature of email when reaching out to loyal customers with important information.

You'll find that email marketing is also a great way to keep new customers engaged after they've made a purchase. Ensure that your company has an email marketing strategy in place and make sure this is a priority moving forward. 

6. Brand Transparency Is Critical

The digital age has made it possible for customers to share their good and bad experiences with the world at large. Customers expect transparency these days because they know that nothing can be hidden online.

Your company needs to embrace this sense of transparency across all channels; social media, especially where you will see your brand reputations getting affected very quickly.

7. Free Content Leads Paid Advertising

The days of shelling out big bucks for top marketing spots on the radio, television, and print publications are mostly gone.  It's true that paid advertising still makes sense (and is necessary), but you'll find more success by creating helpful content that your potential customers will love and want to share with their friends and family.

Carefully consider what your customers want and create free content that helps them solve their problems. 

8. AR and VR Will Sell Flooring

Yes, we're still talking about digital marketing here, but it's becoming increasingly clear that augmented and virtual reality will be a critical part of the future.  As more consumers expect a seamless online/offline experience, merchants need to meet them halfway by taking advantage of the latest technology to create compelling experiences for their customers.

ARKit and ARKit 2.0 are already changing the face of digital marketing; leaving your company behind will only drive customers to competitors who embrace the technology.

9. Social Proof Matters More Than Ever

Customers expect a lot from companies these days. They feel empowered by social media and other channels that allow them to share their opinions about the companies they do business with.

This means that it's more important than ever to highlight reviews and other forms of social proof, like customer testimonials, videos, case studies, and more.

10. Chatbots Will Change Customer Interaction

Not only can chatbots answer customers' questions about products, pricing, and other relevant attributes, but they can also facilitate the purchase by tying into your eCommerce platform.

In 2022 businesses will have to have a chatbot that can answer customer questions, interface with phones and ultimately help close the deal. Your business needs to implement this ASAP or risk falling behind.

Build Your Digital Marketing in Small Steps

It's easy to feel overwhelmed by all the changes and trends that are happening in digital marketing.

But really, think about what your ideal customer wants and research the best way to meet those expectations. Once you do this, it's just a matter of taking many small steps to lead to success down the road. Take things one at a time, and nothing is stopping your flooring business from thriving in the digital marketplace!

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